Monday, December 15, 2014

Retail Market Of Home Appliances, Electronics And Digital Media In Poland 2014 Market Analysis And Development Forecasts For 2014-2019 - Market Share, Trends and Analysis


What’s ahead for Poland’s home appliance and electronics retail market?

Report examines digital media, analyses the market and development forecasts for 2014-2016. 

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What is the current value of the home appliance, consumer electronics and digital media retail sector in Poland? Have sales increased or decreased in the digital media and photography, large and small home appliance and computer and telephone segments? Which retailers on the Polish market have posted the highest sales? How much do Polish consumers expect to spend on these household items? How well does the Allegro auction site perform when compared to traditional retail outlets in terms of these types of merchandise?

Locate answers to these and more frequently asked questions by consulting Retail market of home appliances, electronics and digital media in Poland 2014, Market analysis and development forecasts for 2014-2019.   This comprehensive publication offers complete value data for the overall market and key segments, examination of distribution channels and alternative retail sales formats such as auction websites.

This easy to access and reference document provides carefully calculated forecasts for market expansion in the home appliance, electronics and digital media retail sector and its many segments. It also examines the responses of authentic Polish consumers to questions about their preferences and spending habits with regard to the purchase of these items, as presented in a consumer survey conducted by PMR Research especially for use in this report.

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The report contains analyses of emerging and established retail trends and events that might influence market growth, macroeconomic conditions in Poland and their effects on this particular retail sector. It includes profiles of the country’s leading retail establishments in terms of product sales data for this sector, along with financial value, number of outlets and expansion plans, as well as forecasted market value for the period 2014-2019.

This report is a valuable reference tool for professionals engaged in the manufacture, distribution and sale of large home appliances, small home appliances, digital media and photography, and computers and telephones on the Polish retail market. Clients use it when launching a new business on the market, estimating the growth potential of the market or a particular segment, determining market saturation prior to selecting a new business location or assessing the competitive environment in this Polish retail market.

Retail market of home appliances, electronics and digital media in Poland 2014, Market analysis and development forecasts for 2014-2016 is an important report for retail sales professionals, marketing managers and staff members at work within the industry, as well as retail support product and service providers and retail companies considering entering the Polish market or seeking to expand current operations. Past users also include financial services institutions, researchers, consultants and analysts focused on this retail sector, as well as government and industry and commerce organizations interested in the potential earnings in this sector.

Table of Content

Methodology 6

Executive summary 10

Macroeconomic overview 13

Findings of a consumer survey on the ownership and planned purchases of home
appliances, consumer electronics and digital media 18

Market value 37

Trends 41

Market segments 54

Distribution channels 57

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