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Monday, December 22, 2014

Online Retail Market In Poland 2013 - Market Share, Trends, Analysis

Description

This document tracks the development of the E-commerce sector in Poland over the period from 2009-2013. It quantifies value and forecasts prospects for online retailers engaged in the sale of groceries, consumer electronics, home appliances and digital media, DIY, furniture and home furnishings, clothing and footwear and cosmetics.

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Top online retail companies are profiled, along with their enterprises, and the report contains results of a research study focused on the online shopping habits and opinions of Polish consumers. It offers thorough analysis of trends in online retail and expert forecasts for market growth to 2015.

The retail market is a dynamic industry that is marked by intense competition and shifting consumer trends. A number of industrial segments depend on the retail industry to sell their products. For example, personal care, food, textiles, and consumer electronics sectors depend on the retail industry to market and sell their products.

Retail industry incorporates busine
their products to end consumers. The retail market is segmented into specialty stores, supermarkets, shopping malls, department stores, and online stores. Currently, the trend of online stores is increasing. Online retail stores don’t often manufacture the products they sell, but generally resell products of different companies on their site.

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In the past decade, retailers had to alter their strategies and budgets to explore new sales platform. Presently, the trend is that every major brand will have their online store to sell their products. Hence, small standalone companies or large retail companies have registered their online presence to reach more customers and increase their sales. Even though, the trend of retail online stores is growing, the conventional brick and mortal retail stores hold the major share of revenues in the retail market.

Asia-Pacific region is leading the global retail sales, and market analysts have projected that this market will continue to grow in the coming few years. On the other hand, a decline in the retail sales in Europe and North America will be witnessed in the coming few years. However, North America still is the world leader in terms of the per capita retail spending in the world.

There is robust competition in the retail market, both globally as well as regionally. To keep ahead of the game, players in the market need to execute retail sales strategies which are innovative and attract new customers, while maintaining the old customers’ loyalty. The directory of retail industry research reports here provide valuable insights on supply chain management, inventory management systems, competitor analysis, industry analysis, SWOT analysis, market statistics, market forecasts, and more.

Comprehensive analysis from our retail market research reports will help you plan counter-strategies and deliver to you an edge that will keep you ahead of the competition.

Table of Content

Methodology p. 11
Executive summary p. 17
Overview of Polish economy p. 25
Basic macroeconomic indexes for Poland p. 25
Gross domestic product p. 25
Fiscal policy p. 27
Inflation p. 29
Labour market p. 30

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