Sunday, December 21, 2014

Private Label In Poland 2014 Market Analysis And Development Forecasts For 2014-2019 - Market Analysis, Share


How much are retailers earning on private label product lines in Poland?

Report provides analysis of this market and forecasts for development to 2019.

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Which retail trends are most closely associated with private label product sales in Poland? Is the market for private labels growing or declining? What percentage of overall retail sales in Poland can be attributed to private label products? Which new product launches are the top chains? What is the current value of the private label product market in Poland? Which are the top-selling products and categories in Poland?

For answers to these questions and many more, interested parties rely on Private label in Poland 2014, Market analysis and development forecasts for 2014-2019, a comprehensive business document prepared by the market experts at PMR.  From popularity of particular categories of products to comparison of the offerings of competing retailers, this report offers a thorough examination of the value and structure of the current market as well as an in-depth look at its potential for growth and expansion in the coming years.

This report offers an inside look at the distribution network that brings private label products to market in Poland. Users gain access to a complete database compilation of private label products that is suited to comparison according to category, price, package size, weight, and retail price (provided in Polish zloty and euro).

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Readers will benefit from reports on recent events taking place on Poland’s private label products market and retail chain plans for new product lines and specific products now in the preparation stages. They will appreciate detailed descriptions of the structure of this market as well as expert analyses of important changes in consumer preferences and industry trends that promise to shape growth during the period to 2019.

This report is extremely useful to a wide variety of retail, investment, distribution and manufacturing professionals, as well as to those engaged in academic and research pursuits. Clients have used it to explore earnings potential on the market, to assist with planning a growth strategy and to execute the smooth launch of new private label and other grocery retail lines in
Polish stores.

The convenient Excel database is a vital desktop tool for professionals who need to evaluate and track specific products on the private label market in Poland for a variety of research and decision making purposes.

Table of Content

Methodology 6
Executive summary 10
Macroeconomic overview 12
Survey on shopping habits in the area of private labels 18
Overview of the market 32
Profiles of selected retailers 52
Analysis of the private label database 74
List of graphs 77
List of tables 78

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