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Wednesday, September 25, 2013

US Vacuum Cleaners - Industry Analysis, Size, Share, Growth, Trends and Forecast 2013

Offering an improved vacuum cleaning experience – more maneuverable, lighter, quieter – may be as sure a path to increased market share as improved suction power. There are also opportunities to eliminate the experience altogether with robotics and to make vacuuming an essential step in protecting health.

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TABLE OF CONTENT

Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary
The market
Market regains momentum, but sales still below their 2008 level
Figure 1: Total U.S. sales and fan chart forecast of vacuum cleaners, at current prices, 2008-18
Consumer confidence creeps up, bolsters market
Figure 2: Thomson Reuters/University of Michigan Index of Consumer Sentiment, 2007-13
The consumer
Uprights by far the most commonly owned floor cleaning appliances
Figure 3: Vacuum cleaner ownership, July 2013
Handling issues prominent on list of vacuum cleaner complaints
Figure 4: Problems with vacuum cleaners, July 2013
Purchases are mostly straightforward, but younger shoppers spend more time
Figure 5: Vacuum cleaner shopping behaviors, July 2013
Pet owners and allergy sufferers a key market for added features
Figure 6: Willing to pay more for added features and services, by pet ownership and presence of allergy/asthma sufferers in household, July 2013
Younger vacuum owners less skeptical of robotics, but also more curious
Figure 7: Beliefs concerning robotics, by gender and age, July 2013
What we think

Issues and Insights
Improving the vacuuming experience
Issues
Insights
Opportunities for robotics
Issues
Insights
Health, wellness, and vacuuming
Issues
Insights

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Trend Applications
Trend: Who Needs Humans?
Trend: Mood to Order
Mintel Futures: Old Gold

Market Size and Forecast
Key points
Market regains momentum, but sales still below their 2008 level
Figure 8: Total U.S. sales and forecast of vacuum cleaners, at current prices, 2008-18
Figure 9: Total U.S. sales and forecast of vacuum cleaners, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 10: Total U.S. sales and fan chart forecast of vacuum cleaners, at current prices, 2008-18

Market Drivers
Consumer confidence creeps up, bolsters market
Figure 11: Thomson Reuters/University of Michigan Index of Consumer Sentiment, 2007-13
Housing market recovery boosts category sales
Figure 12: Existing home sales, seasonally adjusted annual rate, 2009-13
Figure 13: New home sales, seasonally adjusted annual rate, 2008-13
Figure 14: Last 12-month floor cleaning appliance purchase, February 2007 -March 2013
Declining homeownership rate limits market potential
Figure 15: Seasonally adjusted homeownership rate, 2006-13
Market potential in going small may be getting bigger
Figure 16: Vacuum cleaner ownership, by residence ownership status, July 2013
Figure 17: Vacuum cleaner ownership, by primary residence type, July 2013
Flooring preferences point to need for multisurface machines
Figure 18: Types of flooring currently owned or planned to buy in next year, December 2012

Leading Companies
TTI (Dirt Devil and Hoover) expands with Oreck acquisition
Electrolux
Bissell
Dyson

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