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Wednesday, September 25, 2013

Global Travel And Tourism In Turkey - Industry Analysis, Size, Share, Growth, Trends and Forecast, 2017

The report provides detailed market analysis, information and insights, including:
  • Historic and forecast tourist volumes covering the entire Turkish travel and tourism sector
  • Detailed analysis of tourist spending patterns in Turkey
  • The total, direct and indirect tourism output generated by each category within the Turkish travel and tourism sector
  • Employment and salary trends for various categories in the Turkish travel and tourism sector such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
  • Detailed market classification across each category with analysis using similar metrics
  • Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

Executive summary

Despite a global contraction in the travel and tourism sector in 2009, Turkey weathered the storm by out-pricing its competitors Spain, Greece and Italy. However, 2012 started badly for Turkey as the number of international tourist arrivals marginally increased by 1.0%, compared to 9.9% growth in 2011. Turkey primarily relied on tourist inflow from Europe and the Middle East for growth. The nation’s future tourism strategy is based on diversification, which includes focusing on multi-functional destinations and an extension of the tourist season by offering a variety of tourist packages.

Scope

This report provides an extensive analysis related to tourism demands and flows in Turkey:
  • It details historical values for the Turkish tourism sector for 2008–2012, along with forecast figures for 2013–2017
  • It provides comprehensive analysis of travel and tourism demand factors with values for both the 2008–2012 review period and the 2013–2017 forecast period
  • The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Turkey
  • It provides employment and salary trends for various categories of the travel and tourism sector
  • It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries with values for both the 2008–2012 review period and the 2013–2017 forecast period
Click here to download detail report: http://www.marketresearchreports.biz/sample/sample/175590

Reasons to buy
  • Take strategic business decisions using historic and forecast market data related to the Turkish travel and tourism sector
  • Understand the demand-side dynamics within the Turkish travel and tourism sector, along with key market trends and growth opportunities
  • Identify the spending patterns of domestic, inbound and outbound tourists by individual categories
  • Analyze key employment and compensation data related to the travel and tourism sector in Turkey
Key highlights
  • Despite a global contraction in the travel and tourism sector in 2009, Turkey weathered the storm by out-pricing its competitors Spain, Greece and Italy. However, 2012 started badly for Turkey as the number of international tourist arrivals marginally increased by 1.0%, compared to 9.9% growth in 2011. Turkey primarily relied on tourist inflow from Europe and the Middle East for growth. The nation’s future tourism strategy is based on diversification, which includes focusing on multi-functional destinations and an extension of the tourist season by offering a variety of tourist packages.
  • Language barriers tend to hold back international tourists from exploring rural areas of Turkey. Although language is not an issue in urban areas, it becomes a problem when tourists move towards the eastern part of the country. Poor quality health, hygiene and transport infrastructure remain key barriers, and political troubles in Syria, a country with which Turkey shares a border, have adversely impacted tourism perspectives.
  • Turkey has over 8,000km of coastline and 352 blue flag beaches – beaches are awarded blue flags based on compliance with 32 criteria covering environmental education, water quality and environmental management and safety services by the Foundation for Environment Education (FEE). In the Mediterranean region, Antalya is considered the tourism capital of Turkey, while the Aegean region is home to popular tourism centers such as Bodrum, Marmaris and Fethiye. The southwest part of Turkey, which stretches from Antalya, Mugla, Aydin, ─░zmir and western Mesin, is called the Turkish Riviera due to its long sandy beaches on the Aegean and Mediterranean coasts.
  • Germany continues to be a key destination as a large Turkish population resides there. Another destination of interest for Turkish travelers is Russia, as it offers visa-free travel. Iran was another key destination, but dampened relations between the two countries over Syria are set to negatively impact the flow of tourists. Iran has been a major draw for Turkish travelers due to its geographical proximity and shared culture.
  • The Turkish government has put plans in motion to privatize airports, and has adopted build-operate-transfer (BOT) and transfer of rights (TOR) models. Turkey is a popular location for aircraft maintenance repair and overhaul (MRO) due to its low costs and geographical position. Over the forecast period, the Turkish civil aviation authority plans to increase its fleet size to 750 aircraft and expects to build three airports to accommodate 60 million passengers annually.
  • Many resort hotels in Turkey are situated in Antalya, Mugla and Aydin. The Mediterranean region has the largest bed capacity, followed by the Aegean region. Istanbul has the largest stock of city hotels, followed by ─░zmir. There is adequate hotel supply in many cities; however, the majority of it is comprised of old and no-brand hotels with low levels of service quality. Other cities in the Anatolia region such as Bursa, Denizli, Gaziantep and Konya have relatively developed hotel markets, as they are industrial and commercial centers.
  • The car rental market in Turkey is growing due to increasing economic activity and convention tourism, and developments in civil aviation. The market is forecast to increase by 60% in volume over the forecast period due to growing capital, employment and technological investments. However, a lack of category-specific laws, regulations and supervisory public authorities curtails market growth.
  • Political revolution affected the Middle East during the review period, particularly Turkey’s neighboring countries, and many European tour operators were forced to divert package tourists to Turkey and Greece. The largest boost for tour operators, however, came from cruise ship arrivals at Turkish coastal resorts. In the interior regions, the expansion of low-cost air travel into smaller cities, and increased outbound visits by domestic tourists supported online travel businesses. Reflecting the country’s emergence onto the international scene, Turkish travel agents won the highest number of awards at the 2011 World Travel Awards.

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