China Womens Body, Hand and Footcare - Industry Analysis, Size, Share, Growth, Trends and Forecast 2013

The Chinese body, hand and footcare market is the largest in the world due to population size, although it displays significant untapped potential for growth. With income levels rising across the country, the subsequent emergence of the Chinese middle class is likely to be a driving factor for increasing product visibility and usage.

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TABLE OF CONTENT

Introduction
Definition
Methodology
Abbreviations

Executive Summary
The market
Figure 1: Chinese skincare value sales, by face and body*, 2008-12
Figure 2: Best- and worst-case forecast for China value sales of body, hand and footcare*, 2008-18
Figure 3: Chinese body, hand and footcare* market segmentation, by value, 2008-12
Companies and brands
Figure 4: Leading companies’ shares of retail value sales of body, hand and footcare* in China, 2010-12
The consumer
Frequency of using women’s body, hand and footcare
Figure 5: Frequency of using different types of women’s body, hand and footcare (%), July 2013
Retail channels
Most important factors considered when choosing women’s body, hand and footcare
Figure 6: Leading factors considered important when choosing women’s body, hand and footcare, July 2013
Most important product attributes when buying women’s body, hand and footcare
Figure 7: Top eight most important product attributes/claims when purchasing women’s body, hand and footcare, July 2013
Demand for quality and value over price
Figure 8: Demand for quality and value over price attitudes towards womens\' body, hand and footcare, July 2013
Brand loyalty and decision influencers
Figure 9: Brand loyalty and decision influencers attitudes towards womens\' body, hand and footcare, July 2013
Women’s body, hand and footcare market needs diversification
Figure 10: Needs diversification attitudes towards womens\' body, hand and footcare, July 2013
Key issues
Overcoming the barriers of low usage of women’s body, hand and footcare products
Targeting skin needs will drive women’s body, hand and footcare usage
Premiumisation can boost women’s body, hand and footcare usage

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The Market
Key points
Economic growth helps boosts the market
Figure 11: Value sales of body, hand and footcare*, 2008-18
Climatic and geographical issues offer potential for further growth
Market forecast
Figure 12: Best- and worst-case forecast for China value sales of body, hand and footcare*, 2008-18

Market Segmentation
Key points
Bodycare segment displays highest market value
Figure 13: Chinese body, hand and footcare* market segmentation, by value, 2008-12
Inter-competition from bodycare results in lower usage of handcare and footcare products

Companies and Brands
Key points
Johnson & Johnson take a growing lead in the market
Figure 14: Leading companies’ shares of retail value sales of body, hand and footcare* in China, 2010-12
Johnson & Johnson Services, Inc.
Beiersdorf AG
Figure 15: A Nivea advertisement from the 1930s
Shanghai Pehchaolin Daily Chemical Co., Ltd.
Jahwa Group
Coty, Inc.

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