Monday, September 23, 2013

Global Marketing To Moms - Industry Analysis, Size, Share, Growth, Trends and Forecast, September 2019

In addition to advertising overexposure, moms area unit confronted with problems like safety, childhood bullying, health and nutrition, and therefore the influence of social media. Understanding moms’ high issues as they relate to her children-and her aspirations for them-can facilitate brands tailor electronic messaging that may resonate with moms and assist with solutions.

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Scope and Themes
What you would like to understand
Data sources
Consumer survey knowledge

Executive outline
The female parent market
Figure 1: Total population, births by race/Hispanic origin of mother, and births, 2011
The female parent economy
Figure 2: Moms’ shopping for power, 2002, 2008, 2011
The female parent shopper
Moms area unit on-line creating purchases and influencing others
Figure 3: Moms’ on-line activities associated with family within the past 3 months, July 2013
Moms’ purchases area unit possibly to be influenced by their kids
Figure 4: Moms’ high overall purchase influencers once shopping for for kids, July 2013
Moms hunt for opportunities to relax
Figure 5: however moms pay and would love to pay their personal free time, July 2013
Moms most involved expectant safety; happiness and finances follow
Figure 6: Moms’ high 5 issues over children’s upbeat, July 2013
Moms need their children to be assured, to attain academically
Figure 7: Moms’ high 5 aspirations for kid, July 2013
Moms – significantly millennian moms – grade raising kids over career success
Moms keep concerned in their kids’ lives – significantly their on-line lives
Figure 8: Moms’ attitudes regarding involvement with children and kids’ influence, July 2013
What we predict

Issues and Insights
How do moms feel regarding their kids and social media?
The issues:
The implications:
What do moms worry regarding the foremost once it involves their children?
The issues:
The implications:
What do moms need most for his or her children?
The issues:
The implications:

Trend Application
Inspire Trend: plant concern
Inspire Trend: Objectify
Mintel Futures: East Meets West

Moms by the Numbers
Key points
U.S. moms range eighty five.4 million
Figure 9: Total U.S. population of girls, by age, 2007-17
Number of births and birthrate in decline, increase could also be on horizon
Figure 10: Annual births and rate, 2002-12
Figure 11: Population of kids, by age teams, 2008-18

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