Monday, September 30, 2013

UK Domestic Tourism Industry - Analysis, Size, Share, Growth, Trends and Forecast, 2013

The holiday industry is increasingly polarising between holiday haves and have-nots. Holiday brands with a clear ABC1 bias – eg Center Parcs (the ‘middle class Butlins’), Hoseasons premium lodge brands or hotels catering for the city break phenomenon – have been performing well. Many of the have-nots may not be able to get away at all, but, given the impact of several years of economic stagnation and government austerity measures on average wages, the UK will continue to offer budget options for those who can

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Executive Summary
The market
Figure 1: Volume forecast of domestic holidays, 2013-18
Figure 2: Value forecast of domestic holidays, 2013-18
Britain basks (finally) in barbecue summer
Domestic tourism takes (and keeps) bigger slice of the holiday pie
Figure 3: Domestic vs. overseas holidays, percentage market share of all holidays, 2008-12
Market factors
Shorter and sweeter
Figure 4: Average length of domestic holiday visits, 2007-12
Figure 5: Short breaks vs mid-length holidays vs long holidays in Great Britain, percentage change, 2007-12
Winners and losers
Figure 6: Holiday volumes in Great Britain, by type of destination, percentage change 2007-12
Visitors flock to free attractions
Figure 7: Year-on-year percentage increase in visits to UK attractions, 2008-12
Pound still weak but western Med lowers prices to lure back Brits
Figure 8: Post Office Holiday Costs* Barometer, 2013
Wetter and warmer?
Online booking shift
Figure 9: Percentage of domestic holidays booked online, 2007-12
Companies, brands and innovation
Fragmented market
Holiday centre suppliers
Self-catering leader
Budget hotels
National tourism bodies
The consumer
UK way ahead for short breaks but lags behind for longer hols
Figure 10: Holidays taken in the past 12 months, June 2013
Seaside is still tops but city catching up while countryside falls behind
Figure 11: Types of holiday taken within the UK in the past 12 months, June 2013
Third agers have broadest tastes
Figure 12: Holiday locations visited in the past 12 months, by lifestage, June 2013
The great outdoors
Figure 13: Reasons for taking a holiday in the UK, June 2013
Nostalgia holidays
Not a main holiday option
Figure 14: Negative perceptions of holidays in the UK, June 2013
Knowledge gaps
What we think

Issues in the Market
Does (increasingly) unpredictable weather put the UK at an inevitable disadvantage?
Can UK holidays be better packaged?
How can the UK countryside be promoted to younger generations?
Is the UK second best for many holidaymakers and, if so, does it matter?

Trend Application
Trend: Snack Society
Trend: Rebirth of Cities
Mintel Futures: Old Gold

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