The report provides detailed market analysis, information and insights, including:
- Historic and forecast tourist volumes covering the entire Mexican travel and tourism sector
- Detailed analysis of tourist spending patterns in Mexico
- The total, direct and indirect tourism output generated by each category within the Mexican travel and tourism sector
- Employment and salary trends for various categories in the Mexican travel and tourism sector such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
- Detailed market classification across each category with analysis using similar metrics
- Detailed analysis of the airline, hotel, car rental and travel intermediaries industries
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Executive summary
Despite a decline in 2009 due to the financial crisis, the Mexican travel and tourism sector performed well during the review period (2008–2012). Inbound trips to Mexico recovered to register a CAGR of 0.52%, and outbound tourist volumes posted a CAGR of 1.09% during the same period. Promotional activities by the tourism authority, coupled with relatively stable economic conditions, were the key growth drivers. According to the World Travel and Tourism Council (WTTC), tourism accounted for 12.5% of the nation’s GDP and 13.9% of its total employment in 2012.
Scope
This report provides an extensive analysis related to tourism demands and flows in Mexico:
- It details historical values for the Mexican tourism sector for 2008–2012, along with forecast figures for 2013–2017
- It provides comprehensive analysis of travel and tourism demand factors with values for both the 2008–2012 review period and the 2013–2017 forecast period
- The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Mexico
- It provides employment and salary trends for various categories of the travel and tourism sector
- It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries with values for both the 2008–2012 review period and the 2013–2017 forecast period
Reasons to buy
- Take strategic business decisions using historic and forecast market data related to the Mexican travel and tourism sector
- Understand the demand-side dynamics within the Mexican travel and tourism sector, along with key market trends and growth opportunities
- Identify the spending patterns of domestic, inbound and outbound tourists by individual categories
- Analyze key employment and compensation data related to the travel and tourism sector in Mexico
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Key highlights
- Mexico’s unemployment rate eased from 5.5% in 2009 to 5% in 2012, suggesting a gradual improvement in the labor market. Declining labor costs brought about an increase in the total number of employed persons from 46.6 million in 2011 to 48.1 million in 2012, showing a growth of 3.3%. The unemployment rate is expected to average about 4.4% to 4.8% in the next five years.
- Mexico’s North American neighbors play a major role in tourism activity within the country. Realizing their importance, the Mexican government is taking steps to increase the volume of tourists arriving from the US and Canada. In 2012, Mexico welcomed a total of 18.4 million inbound tourists from the US and 1.3 million from Canada. The Mexican tourism agency launched a ‘Mexico Taxi Project’ campaign in an attempt to change the perception of North Americans towards Mexico and to attract more tourists.
- Capital investment in tourism increased from MXN209.3 billion (US$16.6 billion) in 2010 to MXN228.2 billion (US$17.3 billion) in 2012, due to government measures to promote tourism. These measures included campaigns sponsored by the Mexico Tourism Board to simultaneously attract international arrivals and promote domestic tourism.
- Domestic tourism plays a vital role in Mexico’s economy. In 2012, Mexico registered 200.4 million domestic trips, while the volume of outbound trips measured 194.4 million. Domestic trip flows are high compared to inbound trip volumes. Key festivals include Easter, Christmas and New Year periods when many Mexican citizens visit family and friends.
- The Ministry of Tourism designated 2011 as the Year of Tourism in Mexico. With the Pan-American Games held in October 2011 in Guadalajara and Puerto Vallarta, the government promoted Mexico as a safe destination for international visitors. Recognizing the importance of tourism to the country’s economy in 2011, the Mexican government initiated a US$30 million campaign to attract international visitors to tourist locations.
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