On September 10, 2013, Apple revealed two distinct iPhones, high-end 5S and cheaper 5C, at the same time during an event held at the company's US headquarters, breaking its one-a-year iPhone strategy.
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In the face of the saturating smartphone market and dwindling growth momentum of the higher-priced smartphones, Apple this year has opted to change its product strategy. This report examines Apple's strategy shift and its implications for the company in terms of product deployment, partnerships and product pricing.
1.iPhone ASP Drops Significantly as Growth Momentum of High-end Smartphones Fades
2. Breaking One-a-year Strategy Aims for Profit Increase
2.1 Major Innovations in Hardware
2.2 Pricing Strategy
3. Placing Focus on the Asia Pacific Market to Claw Back Market Share6
Appendix
Table 1 Comparison of iPhone 5, 5S and 5C
Table 2 iPhone Price Variations Following the Launch of New iPhone, 2010 - 2013
Table 3 Estimated iPhone Price Variations if Standalone iPhone 5C is Priced at US$450
Table 4 Countries Included in the First Round Release of iPhones
Figure 1 Global Smartphone Shipment Share by Price Point, 2012 - 2013
Figure 2 Apple\'s Profit Margin, iPhone Shipment Volume and ASP, 1Q 2012 – 2Q 2013
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Browse Full Report With TOC: http://www.marketresearchreports.biz/analysis-details/apples-iphone-5s-and-5c-debut-and-its-strategic-implications
In the face of the saturating smartphone market and dwindling growth momentum of the higher-priced smartphones, Apple this year has opted to change its product strategy. This report examines Apple's strategy shift and its implications for the company in terms of product deployment, partnerships and product pricing.
Table of Contents
2. Breaking One-a-year Strategy Aims for Profit Increase
2.1 Major Innovations in Hardware
2.2 Pricing Strategy
3. Placing Focus on the Asia Pacific Market to Claw Back Market Share6
Appendix
Table 1 Comparison of iPhone 5, 5S and 5C
Table 2 iPhone Price Variations Following the Launch of New iPhone, 2010 - 2013
Table 3 Estimated iPhone Price Variations if Standalone iPhone 5C is Priced at US$450
Table 4 Countries Included in the First Round Release of iPhones
Figure 1 Global Smartphone Shipment Share by Price Point, 2012 - 2013
Figure 2 Apple\'s Profit Margin, iPhone Shipment Volume and ASP, 1Q 2012 – 2Q 2013
Download Full Report With TOC: http://www.marketresearchreports.biz/analysis-details/apples-iphone-5s-and-5c-debut-and-its-strategic-implications
About Us
MarketResearchReports.Biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are specially designed to save time and money for our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.
Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
Sales: sales@marketresearchreports.biz
Website: http://www.marketresearchreports.biz/
Blog : http://marketresearchreportsbiz1.wordpress.com/
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