Global ICT Priorities In Denmark - Enterprise ICT Investment: Trends and Forecast, 2013

This report presents the findings from a survey of 47 Danish enterprises regarding their Information and Communication Technology (ICT) investment priorities. The survey investigates the core technologies which Danish enterprises are investing in, including the likes of enterprise applications, security, mobility, communications and collaboration, and cloud computing.

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Introduction and Landscape

Why was the report written?

In order to provide deeper insights into Danish enterprises' ICT investment priorities and strategic objectives.

What is the current market landscape and what is changing?

Although spending on core technologies still remains a top priority, Danish enterprises are also expected to make significant investments in advanced technologies in 2012-13.

What are the key drivers behind recent market changes?

Enterprises are planning investments in enterprise applications and mobility as they are continuously looking to improve their operational efficiency, competitiveness, and productivity.

What makes this report unique and essential to read?

Kable Global ICT Intelligence has invested significant resources in order to interview CIOs and IT managers about their IT investment priorities. Very few IT analyst houses will have interviewed 40+ ICT decision makers in the Danish market in H2 2012.

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Key Features and Benefits

• Recognize Danish enterprises' strategic objectives with regards to their ICT investments.

• Identify Danish enterprises' investment priorities based on their budget allocations across core technology categories such as  enterprise applications, security, mobility, communications and collaboration, and cloud computing, etc.

• Learn about the drivers that are influencing Danish enterprises' investments in each technology category.

• Establish how Danish enterprises' IT budgets are currently allocated across various segments within a technology category.

• Gain insight into how Danish enterprises plan to change their IT budget allocations across various segments within a technology category.

Key Market Issues

• Danish enterprises are understandably assigning the highest importance to the strategic priority of improving security/privacy, which has an average rating of X on the scale of 1 to 4.

• Enterprises in Denmark are planning sizeable investments in data warehousing/marts, with X% of respondents planning investments in this space in the next twenty-four months.

• A significant portion of Danish firms are planning to make investments in e-mail archiving primarily fuelled by enterprises' need to meet compliance regulations.

• To minimise systems complexity, X% of enterprises in Denmark are currently investing in IT systems management and X% are planning to invest in this space in the next two years.

• The survey shows that printing and paper usage management is the most widely deployed green technology amongst Danish enterprises, as they are focusing on minimising enterprises' impact on the environment by preserving vital natural resources.

Key Highlights

• The survey shows that customer relationship management (CRM) is the most widely deployed enterprise application amongst Danish enterprises with a current penetration rate of X%. Kable expects the demand for CRM to be high in the next two years, as X% of enterprises are planning investments in this area.

• Kable's survey reveals that IAM and end point security are expected to receive the highest volume of investments in the next twenty-four months, with X% and X% of enterprises respectively planning investments in this space.

• The demand for customer facing mobile applications is expected to increase in the next two years, as X% of respondents are looking to make investments in this space.

• As web/video conferencing reduces travel costs and boosts productivity, X% of Danish enterprises are planning to invest in this communications technology through to the end of 2014.

• Danish enterprises' spending on hybrid cloud is relatively low, with current penetration rates of X%, nevertheless, the proportion of these enterprises planning to invest in hybrid cloud is expected to reach X% in the next twenty-four months, creating opportunities for cloud computing vendors in this market.

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