Mobile Value Added Services (VAS) applications are provided within telecommunications as a means of creating customer “stickiness” while adding top line revenue and improved margins. The mobile VAS marketplace is dynamic, driven by handset OEMs, network operators, content owners, and MVAS innovators such as OnMobile. Originally incubated by Infosys, the company offers a wide range of products and services, which are evaluated in this report. Already a market leader in India, the company is poised to gain market share in other areas. Readers of this report will also be interested in:
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